Tuesday, December 8, 2009

Here’s where the story ends…

CBS cancels another daytime drama

NEW YORK (AP) — CBS canceled "As the World Turns" on Tuesday, putting the company that coined the phrase "soap operas" out of the business of making daytime dramas for the first time in 76 years.

"As the World Turns" has been on the air since 1956 and televised its 13,661st episode Tuesday. Its last episode will be next September, the network said.

It's the second daytime drama CBS has canceled in a year, after "Guiding Light." Both shows were produced by a subsidiary of Procter & Gamble, the company for which the term "soap operas" was created because it used the shows to hawk products like Ivory soap and Duz laundry detergent.

It's that little souvenir of a colorful year

Which makes me smile inside

So I cynically, cynically say, the world is that way

Surprise, surprise, surprise, surprise, surprise

Here's where the story ends

Ooh here's where the story ends

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M.Bug said...

I never watched "As The World Turns" or "Guiding Light" but I have watched "Days Of Our Lives" on NBC since the 70's. The powers that be at DOOL have seen fit to get rid of too many main characters in one way or another. I think this was mainly because those actors were too costly.

With the demise of these other two soaps, I fear that "Days" will follow suit and we will no longer hear MacDonald Carey's voice over "Like sands through the hourglass, so are the Days of our Lives" and the Horton Clan and Salem will be only a memory.

Stacia said...

Nooooo! I grew up on Guiding Light and ATWT. In fact, many of the characters on ATWT now were on the show when I was a kid in the 1970s and 80s. I keep thinking about how, if she had lived, Mom would have been so upset to finally retire and be able to stay home to watch her soaps only to have them both canceled.